VISENTIUM

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Corporate identity

Stella Ember on night metal.

Primary red is a cooled flame — metallic enough for hardware, matte enough for print. Not a toy fire-engine, not a wine burgundy.

Color

Palette

Stella Ember
#C41A2B
Primary
Ember Deep
#8A1220
Print / hover dark
Night
#0E1013
Field
Steel
#8E97A1
Secondary type
Paper
#F3EFE6
Documents

Red is a rule, a button, a lens ring — never a full-bleed wall. Night and paper carry the pages. Steel holds specifications.

Mark

Star and aperture.

Six blades read as a star and as iris leaves. Center is a pupil. Wordmark is VISENTIUM in Syne, tracking open, no tagline under the logo in the header.

Clear space: one blade-width. Do not recolor the blades except Ember on Night, Ember on Paper, or reversed steel ring on Ember.

Mark on night
Night field
Mark on paper
Paper field

Type and voice

Type

Syne — titles. Tight leading, slight negative tracking.

Source Sans 3 — body.

IBM Plex Mono — kickers, SKUs, tables, console.

Voice

Short sentences. No “revolutionize.” Families: ORION (cameras), GIMMY (gimbals). Company as Visentium, one word, capital V.

English on the public site. Detection, not “AI magic.” Cost-effective, not cheap.